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Founded in 2000, Actito is a global Customer Activation Platform active in Belgium, France and Canada. Its mission is to help brands strengthen customer engagement throughout the entire journey, through a user-friendly web interface designed for both specialists and non-specialists.
Actito is known for its agility and its ability to manage databases ranging from 1,000 to 10 million contacts. Its core business is to help brands use years of customer data to create more personalized interactions and build long-term customer value.
Actito’s journey started in Belgium in 2001, with three founders and ten customers. Over time, the company grew into an international business, expanding into France in 2013 and Canada in 2017.
As Actito expanded across countries, the need for a more integrated view of business processes and financial performance became increasingly important. The company wanted a tool that could centralize its operations and help answer key questions around financial efficiency and revenue generation.
This need led Actito to select NetSuite, mainly for its consolidation capabilities, scalability, international compliance and functionality.
Novutech’s first interaction with Actito played an important role in the decision to move forward with NetSuite. Our NetSuite expertise and pragmatic project approach helped position Novutech as the right implementation partner.
For Actito, the main challenge was making sure Novutech fully understood its specific needs. We helped the team clarify and streamline its requirements, then translate them into functional and technical ERP features.
The implementation was not overly complex, but it did require adjustments along the way. Today, Novutech continues to support Actito by fine-tuning NetSuite and making the necessary improvements as the company’s needs evolve.
Discover the first testimonial
Novutech’s added value for Actito came from a deep understanding of the company’s history, constraints, technical environment and people. Because we started the implementation from scratch, we were able to build on that knowledge and keep improving the solution smoothly over time.
This created the foundation for a long-term partnership. Our willingness to help, proactive mindset and transparent way of working helped shape a collaborative relationship beyond a classic client-supplier model.
Actito also appreciated Novutech’s transparency, including our ability to challenge certain decisions when they did not fully align with Actito’s business goals. When needed, we provided workarounds or alternatives to make day-to-day operations easier.
For Actito, the human factor was key. Software is only part of the solution. The expertise, guidance and ability to navigate digitalization challenges are what make the difference during and after an ERP implementation.
With Novutech as its NetSuite partner, Actito found a reliable team to support its ERP implementation and ongoing optimization.
The collaboration helped address Actito’s immediate needs while also laying the foundation for a lasting partnership. With Novutech’s support, Actito is better equipped to use NetSuite efficiently and support its vision of personalized customer engagement.
“The first meeting we had with Novutech was very convincing, and it was part of the reason why we chose NetSuite. Novutech had a lot of experience in NetSuite. They had several implementations behind them and they were very pragmatic in terms of response, in terms of project. They were challenging us when it was needed.”
Nicolas Peeters — CFO
“The real added value for Actito is that Novutech started implementing from scratch so they know everything, the constraints, the technical environment, the people so it is easy for them to understand what Actito needs and knowing the history, Novutech can build further and further in a smooth way which makes things really easy and fast.”
Brieuc Noel de Burlin — System Manager & ADV Team Leader
Discover the full customer testimonial and hear directly from Actito about their NetSuite journey with Novutech.
Novutech helps growing European companies implement, optimize and support NetSuite so their finance operations can scale with confidence.
Actito chose NetSuite because the company needed a scalable ERP solution to support its international growth, with consolidation capabilities, international compliance and functionality.
Actito worked with Novutech because of its NetSuite experience, pragmatic project approach and ability to challenge the team when needed.
Novutech’s added value came from its understanding of Actito’s history, constraints, technical environment and people, which helped make further improvements easier and faster.
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Customer use case
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